Meet Sophie Vu, our San Francisco City Maven!


As the CMO of Vibes, Sophie is an experienced and dynamic marketing executive. She spent her career guiding start-up companies to market leadership through integrated marketing strategies and business development. Sophie has over 20 years of software marketing experience and lives in San Francisco. 

“I love San Francisco because it is always changing. Lots of culture, food and experiences packed into a condensed space, while you can venture outside of the city to natural places like Napa & Sonoma, Muir Woods, Mendocino, Santa Cruz Mountains, Yosemite and even Lake Tahoe.”

Read on to learn more about Sophie’s favorite gems of San Francisco.

What are the best places to take a client for breakfast in your city?

Zuni Cafe: A bustling, bi-level bistro serving famous roast chicken & other seasonal wood-fired eats.

Vive La Tarte: Lofty, industrial-chic Belgian bakery with an open kitchen for tarts, plus coffee, tea & juice. Try the cast iron-baked sourdough- it’s prepared fresh daily!

Palette Tea House: Expansive, modern locale for dim sum & Cantonese dishes by the Koi Palace-Dragon Beaux family.

What are the best places to take a client for lunch in your city?

Homage: Upscale Californian cafe with locally sourced breakfast, lunch & evening fare, plus outdoor seating.

Cotogna: Popular eatery serving spit-roasted and grilled meat & fish, wood-fired pizza and house-made pasta.

Kokkari: Taverna-inspired cuisine served in a candlelit, wood-beamed dining room that lures a chic crowd.

Akiko’s Restaurant: Stylish, rustic-chic bistro for classic & contemporary sushi rolls, plus other Japanese seafood.

What are the best places to take a client for dinner in your city?

Mister Jiu’s: High-end Chinese cuisine with a California accent in a restored historic space with high style.

Mourad: Michelan-Star Moroccan fine dining with a California twist & extensive wine options in a swanky, modern setting.

What are the best places to take a client for cocktails in your city?

Pabu: A sleek space with a buzzy ambiance, this high-end spot offers classic Japanese cuisine in style.

Bix: Supper club with a swanky 1930s ambiance, live jazz & a dining room serving American-French cuisine.

Commons Club: Adrian Garcia (Quince, Benu) brings a modern California menu to the lavish Virgin Hotel lobby bar. 

What are the best hotels in your city?

W Hotel: This vibrant, trendy hotel in the South of Market neighborhood is a 4-minute walk from the nearest Muni light-rail stop and a mile from San Francisco Bay. Amenities include a hip lounge, plus a nightclub-style cocktail bar and a sophisticated Californian restaurant. 

Hotel Zetta: The ultra-hip rooms feature free Wi-Fi and espresso machines, plus smart TVs and game consoles. Suites and studios add pull-out sofas. There’s a sleek lobby lounge, an upscale restaurant/bar serving updated British pub fare, and a playroom with a 30-ft Plinko wall.

Four Seasons: A 5-minute walk from Union Square, this high-end, modern hotel is 4 minutes from the Yerba Buena Gardens, and a mile from the Ferry Building Marketplace.

St. Regis: The refined rooms with marble and exotic-wood details feature chaise lounges, flat-screens and Internet access, plus rainfall showers and soaking tubs open to the room. Upgraded rooms add city/park views, while suites come with in-room butler service and separate living areas. There’s a fine-dining restaurant, and a casual eatery serving breakfast and lunch. Other amenities include a posh spa, a 24-hour gym and an indoor pool.

Proper Hotel: A few of our favorite things? Morning kettlebell workouts in the gymnasium. Business meetings in the residential-style lobby salon. Cocktails by the rooftop fireplace, overlooking the city. In addition to Proper Concierge, our tools and technology help you decide what you want, precisely when you want it.

What are the best neighborhoods to explore in your city?

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Hayes Valley: This cool, revitalized neighborhood is home to upscale boutiques for designer fashions, home decor, dessert shops, art, and a wide array of on-trend restaurants. The close-knit neighborhood even features a community garden!

West Portal: West Portal is a functional, practical, suburb of the city that boasts endless food options, boutiques, and fun. West Portal has a small-town feel and local charm – a perfect place to stay for a quieter, more relaxed San Fran experience, away from the hustle and bustle (and noise!) of the city center. 

Japantown: Japantown is one of three remaining Japantownʼs in the United States. First settled in the early 1860ʼs, Japanese art, culture, and food are very much alive in the neighborhood. There is truly something for everyone to explore in this gorgeous, historical, and cultural district.

Jackson Square: What was once a part of the notorious Barbary Coast is now a gorgeous collection of sleek streets and historical buildings with everything from cool boutiques to contemporary art galleries. Although it has mostly been known as a home design and art mecca, the fashion and food scene of Jackson Square has exploded in the last few years.

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